Renewal and centralisation
Mirabilandia, Italy’s largest amusement park and a member of the Parques Reunidos multinational group, has always considered technology an important lever for maintaining high efficiency and service levels. This is an essential factor when you welcome thousands of visitors every day.
As part of its trajectory of constant innovation, the park management team decided in late 2013 to embrace the next generation of devices used at the points of sale and restaurants. It wanted to integrate them into a broader project to centralise data processing, to speed up customer service and, ultimately, to facilitate the growth in visitor numbers and turnover that the group anticipated in the coming years.
The requirements were varied, on one hand, to streamline the process of purchasing food, beverages and merchandising (a major revenue source for the park); on the other, to build a universal system, with the HP partner Alfacod. The system needed to be open and scalable to support the business in future challenges and to share the data through centralised handling of the marketing, logistics and sales process.
“Mirabilandia was already on its thirdgeneration Point of Sale automation implementation,” recalls Stefano Vio, manager of Alfacod’s ADCstore division, “so its expectations were high. Therefore, we looked for solutions that would not only offer optimum performance and flexibility but would also be easy to use and maintain without compromising business continuity.”